Leadership Insights

What's Really Disrupting Business? It's Not Technology—When customers change their behavior, it's time to change your game.

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LEADERSHIP INSIGHTS

What's Really Disrupting Business? It's Not Technology In his new book, Unlocking the Customer Value Chain, Thales S. Teixeira argues that technology and startups aren't the main forces driving disruption. Consumers are. Savvy newcomers, he says, simply spot and serve an emerging customer need faster, taking market share from established companies that didn't see them coming. How can executives predict the next wave of disruption? Look for early signs of behavior change in seven consumer categories.

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